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AVIATION SECTOR
Case Study
Supporting 32,000 employees across multiple locations requires a uniform programme built around consistency, flexibility, and reliability. VELTUFF works with dnata Global to deliver bespoke uniform solutions across multiple business divisions, supporting teams across cargo, warehouse and airside operations.
With local VELTUFF support by region and large-scale fulfilment based in Dubai, VELTUFF are well positioned to respond to changing operational requirements and support dnata across product development, inventory planning, logistics management and ongoing operational support across their complex international uniform needs.
KEY STATS
32,000
Number of Staff
Global
Locations
3 Years
Partnership Length
Bespoke
Products Supplied
Company Background
About The Client
dnata is one of the world's leading air services providers, delivering ground handling, cargo, travel, catering and retail services across global aviation markets. VELTUFF partners with dnata Global to support a large-scale bespoke uniform programme across multiple business divisions. From product development and inventory planning to logistics management and ongoing operational support, the programme is designed to help maintain consistent uniform availability across a complex international operation.
THE VELTUFF WAY
Challenges Overcome
Workwear suitable for varying weather conditions
Dnata teams need workwear that enables them to adapt and continue operating across changing seasonal and working conditions.
Centralised contract and supply chain for UAE, Europe and UK
A centralised supply approach helps maintain consistency of service and uniform across regions while simplifying the management of a large-scale international uniform programme.
Uniform solutions suitable for different responsibilities
Different working environments bring different requirements, so the uniform programme needs to support employees across cargo, warehouse, and airside operations.
Consistent and reliable on-time delivery
With teams operating across multiple stations, reliable delivery helps maintain consistent uniform availability and supports day-to-day operations.
Special Requirements
Large-scale logistics and fulfilment based in Dubai
The programme requires coordinated logistics and fulfilment from Dubai to support dnata’s large-scale uniform requirements across multiple stations.
In-store tailoring services
Tailoring services to help ensure uniforms meet the individual fit requirements of employees.
Support for 32,000 employees
The scale of dnata’s workforce requires a uniform programme capable of supporting 32,000 employees while maintaining consistency across locations.
Fast turnaround across departments
With multiple business divisions to support, responsive service is required to manage changing requirements and maintain uniform availability.
Local VELTUFF support by region
Regional VELTUFF support provides dnata teams with local assistance while remaining part of a consistent global uniform programme.
BESPOKE
Bespoke Uniform Development
Uniform solutions developed around the needs of dnata teams across cargo, warehouse and airside working environments. Our design team worked closely with dnata to create a range suitable for a different tasks and demands
Brandng
Consistent Brand Application
Apply heat seal and logo embroidery in-house has help to maintain a consistent, professional appearance across dnata's uniform range no matter where the wearer is located.
SUPPORT
Global Operational Support
Inventory planning, logistics management and regional VELTUFF support helps dnata maintain a reliable uniform supply across multiple locations with fewer admin challenges.
RESULTS
Outcomes achieved
Sustainability Advances
A managed uniform programme with a more considered approach to product development, inventory planning, and supply has reduced the carbon footprint and become more environmentally friendly.
Consistent Uniform Globally
A coordinated uniform programme helps maintain a consistent appearance across dnata teams and locations enhancing the brand impact in the sector.
Enhanced Safety & Compliance
EN certified workwear suited to cargo, warehouse and airside environments supports employees across different operational requirements and ensures they are well protected to carry out their duties.
Cost Efficiencies
Centralised supply and coordinated logistics has helpped create a more efficient approach to managing dnata’s large-scare uniform programme and reduce the overall associated costs.
Streamlined Supplier Network
A single point of contact has centralised supply across the UAE, Europe, and UK reducing admin and mangement time
Improved Employee Satisfaction
Bespoke uniform solutions and in-store tailoring help provide employees with workwear suited to their roles and individual fit requirements which has helped boost loyalty and satisfaction.
dnata's uniform programme spans 32,000 people across the UAE, Europe and the UK, and it's our Dubai-based fulfilment and local regional support that keep it running smoothly day to day. It's a genuine partnership built on responsiveness.
— Braden FishwickUS & Global Partnerships Director
CONCLUSION
A Partnership Designed to Work
VELTUFF supports dnata with a comprehensive uniform solution combining bespoke garments, reliable supply chain management and ongoing operational support. Through close collaboration, proactive forecasting, and responsive service, the partnership is built to maintain consistent uniform availability while adapting to changing operational requirements. The programme demonstrates VELTUFF's capability to support large-scale, complex uniform requirements across the global aviation sector.
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